Blyth Car Hire Privacy Commitment

Data We Gather

Blyth collects and processes various types of personal information, including:

2. Purpose of Your Data

Your personal information is utilized for these purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and management of your car rental bookings and agreements. We verify your identity to confirm that you meet our rental criteria. Our team facilitates the collection and return of vehicles. Payment processing, along with managing deposits and any applicable charges, is also part of our service.
• Customer Communication (Contractual Obligations and Legitimate Interests):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your inquiries and offering customer assistance. Informing you of any changes to our services or policies.
• Marketing Strategies and Customer Consent:
  • We will send promotional offers, newsletters, and service updates based on your consent or legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Benefit:
  • Assessing website interactions to refine user experience and functionality. Performing research to upgrade our vehicle fleet and services.
• Compliance with Legal Standards:
  • Meeting legal, regulatory, and tax obligations. Safeguarding against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Information Exchange

Your personal information may be shared with:

• Blyth Car Hire Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are contractually required to safeguard your data.

Blyth does not sell your personal information to third parties.

4. Protecting Your Data

At Blyth Car Hire, we take the protection of your personal information seriously. We utilize encryption, secure servers, access controls, and conduct regular security assessments to safeguard your data from unauthorized access or alteration. It is important to recognize that no method of transmission or electronic storage can guarantee complete security.

Data Retention Policies

Blyth maintains your personal information only for the duration necessary to achieve the purposes it was collected for, including compliance with legal, accounting, or reporting obligations. The length of time we retain data depends on the specific type of information and the circumstances surrounding its processing.

Your Rights with Blyth

Your rights under UK data protection law include:

• Access to Your Information: Obtain a copy of your personal information with us.

For any inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Policies

Blyth's website employs cookies and comparable technologies to improve your browsing experience, assess site traffic, and customize content. You can adjust your cookie preferences directly in your browser settings, allowing you to manage your online experience according to your preferences.

8. Privacy Policy Changes

We will update this Privacy Policy as necessary to align with changes in our practices or legal obligations. Any updates will be posted on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how your information is managed.

Contact Blyth Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out: