Blyth Car Hire Privacy Policy

Data We Gather

Blyth Car Hire gathers and manages various personal information types, including:

2. Usage of Your Data

We utilize your personal information for these key purposes:

• Service Execution and Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity and confirming that you meet our rental criteria. We also oversee the processes for collecting and returning vehicles. Additionally, we manage payment processing, including deposits and any applicable charges.
• Client Interaction (Legitimate Interest/Contract Fulfillment):
  • We send booking confirmations, updates, and essential rental details. Our team addresses your inquiries and offers customer support. We inform you about any changes to our services or policies.
• Marketing Consent and Legitimate Interest Policy:
  • We will send promotional offers, newsletters, and service updates if you consented or if we have a legitimate interest. You can opt out anytime.
• Service Enhancement Through Legitimate Interests:
  • Assessing website interactions to refine user experience and performance. Gathering insights to improve our vehicle selection and service offerings.
• Compliance with Legal Standards:
  • Adhering to legal standards, regulatory mandates, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Information Exchange

Sharing Your Information Responsibly

• Blyth Car Hire Partners: We collaborate with third-party vendors, including payment processors and IT support, to deliver our services. All partners are required to safeguard your information.

We do not share your personal information with third parties for marketing.

Data Protection Measures

We take the protection of your personal information seriously by employing suitable technical and organizational measures. Our approach includes encryption, strict access controls, secure servers, and routine security evaluations. It is important to acknowledge that while we strive for high security, no method of electronic storage or internet transmission is entirely infallible.

Data Storage Policy

At Blyth Car Hire, we retain your personal information solely for the duration needed to accomplish the objectives for which it was collected. This includes compliance with legal, accounting, and reporting obligations. The length of time we keep your data depends on the specific type of information and the circumstances of its use.

Your Rights Explained

Your rights under UK data protection law.

• Access to Your Information: Obtain a copy of your personal information on file.

Contact us below to exercise your rights.

Cookies and Tracking Practices

At Blyth Car Hire, we utilize cookies and similar technologies to improve your online experience, assess website traffic, and customize content to your preferences. You can adjust your cookie settings at any time through your browser options to control how we collect and use this information.

Policy Changes

We may update this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be published on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how we manage your information.

Blyth Car Hire Support

For inquiries regarding our Privacy Policy or data practices, please reach out: